As a travel agent figuring out how to market your travel agency online can be stressful. Here’s a quick run down of our best travel marketing tips.
1. Market your travel agency on social media
Marketing your business on social media may be obvious, but most people don’t know how to best optimize their social marketing strategies. A general rule of thumb is to market your services on Facebook and Instagram at the very least. If you look at the demographics across social platforms, these two platforms are the best choice.
YouTube is a great place to showcase your expertise through video content. Though it may be time-consuming, it really works to prove to your audience that you’re knowledgeable about what you do.
3. Lead Magnets
A lead magnet or lead capture is something you give your prospective buyers or followers in exchange for their email. Think freebies and downloads for email marketing. Some potential lead magnets that you could use for your business include destination guides, packing lists, and other helpful travel pieces.
Even one optimized blog post per month is wonderful for driving traffic to your website. And just like with YouTube content, blogs give you the ability to showcase your expertise through long-form content.
5. Email List
The only list you truly own is your email list. Once you have a list started, you can start email marketing. Email marketing helps you build relationships and warm up leads to convert potential customers into booked clients.
6. Direct Mail
Direct mail is often overlooked, but definitely shouldn’t be. Since it tends to be a little more expensive and takes longer to convert, you may want to hold off on this strategy until your travel business is more established.
Get a Membership with Wanderlust Social
Wanderlust Social was created out of the demand for marketing pieces from travel agents. With your membership, you’ll find plenty of resources to help you in the process of selling travel. From images, videos, packing lists, sales funnel templates, social posts, and more, you’re sure to find content you love.
Every seasonal or destination bundle is curated to help you pull out assets and create visual tools to help you sell better. Even better, all marketing pieces are customizable to your business’s branding.
Once customized, you can share these pieces in your email funnels, sales process, or in your video proposals and marketing.