A Travel Agent’s Guide to Pinterest Marketing

Many travel professionals have yet to tap into what could possibly be a marketing goldmine. Pinterest is the 14th largest platform in the world as of January 2022. With 430+ million users, having a business presence on Pinterest can bring life to your marketing strategy and increase overall traffic to your website. It is also highly underutilized when it comes to businesses.   

Did you know that 45% of social users in the US with a household income over $100K are active on Pinterest? Pinterest’s high-earning demographics, as well as content featuring popular, high-end products (home goods, furniture, travel…), represents an incredible amount of opportunity for brands across a variety of niches.

Try out Pinterest Marketing Yourself!

Pinterest marketing for travel agents is an absolute game changer. It just might be the time to create a business account on Pinterest and see how your sales game changes. If you’re looking for ideas of things to share, try repurposing content to add to your Pinterest business page. You can add traveling quotes and even use your latest “vacay pics” to expand your target audience. When viewers see all of the unforgettable places you’ve visited, they’ll inevitably want to see them, too. 

With Pinterest, you can link your website to the your pins, and every time a user saves one, you basically getting free marketing (yay!). When users are re-directed to your website, they’ll be able to learn more about your business and, hopefully, book an appointment or call with you. Just make sure you don’t leave them hanging and provide a clear call-to-action. You can even drive more traffic to your blog, and encourage viewers to subscribe to your mailing list. There are so many possibilities!

Top Reasons to Use Pinterest in Your Marketing Approach

• Great analytics tools (Pinterest is most often compared to Google than social media platforms such as Instagram).
• You can easily create campaigns and content – as well as get ongoing support to  meet your business goals.
• Canva makes it quick to create pins.
• It’s pretty straightforward when it comes to branding.
• You can keep it as simple as only using inspirational quotes and sayings to grow your audience — as long as you’re consistent with sharing (and creating) pins. 

Still not convinced?

Did you know that Pinterest boasts that Pinners use the platform as the “go-to” choice when planning future projects?  And, since most users are usually ready and eager to make a purchase, it’s very likely that you may reach them before your competitors do. 

Just imagine a Pinner coming across your beautiful picture of Greece and discover that you can help plan a similar trip for them. They won’t even have to worry about going the extra mile to find a reputable travel advisor. There are users who are planning weddings and need honeymoon ideas, business executives who would love to know “must-see” spots to fit into their busy schedules abroad, and plenty of photographers looking for the next place to capture. 

Pinterest Marketing vs. Content on Other Platforms

Looking at the bigger picture, pins also live a lot longer than Facebook posts, Instagram and TikTok videos, and Tweets. Boards on Pinterest seem to live forever and can keep boosting sales years after you’ve created those initial pins. It’s automation at its finest. 

While platforms like Instagram and TikTok are more follower-oriented, Pinterest is better described as a cool, visual search engine.  So, it’s very possible to grow a huge “fanbase” simply by posting intriguing pins – perfect for those who still like to peak at things from behind-the-scenes.  Talk about much-easier marketing!

Pinterest marketing for travel agents – Time to create the content!

If you can understand the “inner-workings” of SEO, then creating a Pinterest business page should be a “no-brainer.” 

If you’re thinking, “What if I don’t have enough content to share?” Well, Wanderlust Social may be the perfect answer for you. We’ve taken all of our own advice and created bundles which are “turnkey” ready. They provide everything you need to entertain, inform, and empower your potential client, so there’s plenty of additional inspiration to create those pins!

If you haven’t already, it’s time to make the decision.  Are you going to be a marketer?  If so, we have just the group for you.  Join us on Facebook at:  https://www.facebook.com/groups/1057709707958696 We share pro tips for marketing, our victories and challenges, and cheer each other on.  See you there soon!  

Check out Cyndi’s Video on Pinterest Growth Hacks!

Looking for more social media marketing tips? Check out our Instagram Growth Hacks or Facebook Marketing Tips posts to learn more!