As a travel agent, you know that social media is a powerful marketing tool – and our Instagram growth hacks for travel agents will help you become a marketing superstar. With over 1 billion active users, Instagram is a great platform for promoting your business and sharing your love of travel. But with so much competition, it can be difficult to stand out from the crowd. Luckily, there are some simple growth hacks that can help you attract new followers and grow your business.
Tip #1: Pick an approach (and stick to it!)
Scrolling mindlessly through Instagram as a user is nowhere near the same as being a business owner on Instagram. Instagram is a very visual feed, so you’ll want to make your feed visually stunning. There are many different approaches to having a consistent Instagram feed.
One of the most popular approaches is to alternate between posting quotes or graphics and photos. This creates a visually pleasing feed that is always balanced.
Another popular approach is to solely use photo content. This gives you an opportunity to be more personal and showcase more behind the scenes content directly on your feed whenever possible.
Tip #2: Make who you are and what you do clear to users
Now more than ever, it’s important to understand that people have short attention spans. When a user lands on your page, they want them to know who you are and what you do within 7 seconds or less on average.
Be sure they understand who you are and how you serve the world by optimizing your profile and utilizing all of Instagram’s features to the best of your abilities.
Tip #3: Utilize Instagram Stories and Highlights
Instagram Stories are quick content posts that show up on your profile for only 24 hours before disappearing. They can be used to showcase personality, show behind the scenes content, or travel content.
Even though these posts disappear after 24 hours, you can also add them to a Highlight in order to keep them on your profile. Be strategic in the highlights you showcase and don’t overdo it. Use highlights for specific topics to showcase travel tips, behind the scenes content, destinations, or the like. Highlights give users a quick place to find information about your business and build your credibility as a travel agent.
Tip #4: Create and use elevated content
The last thing you want to do is put in all the work and have it fall flat. To prevent this from happening, use a site like ours (Wanderlust Social) to source creative materials that really set you apart in the travel industry.
We provide a variety of materials to populate your Instagram feed including images and done-for-you captions. With an ongoing list of unique content that you can use and customize to promote your travel brand, your travelers will be drawn to you and your brand like never before. Remember, people want to know what they’re getting into right away when visiting a business’s profile. Our content helps you find clarity and really “wow” users right from the start!
Tip #5: Use hashtags
There are many different strategies to using hashtags on Instagram, and the algorithm is always changing, so it’s important to stay up to date on trends and changes. Hashtags, however, are perhaps the most important of all. Hashtags are how people find you and help rank you for search-ability. Pick a strategy that works best for you and mix it up until you find your groove.
Ready to grow and supersize your travel business?
Check out Cyndi’s 12-week mastermind program Careers on Vacation. Through this program, you will learn how to show up as a professional travel agent in powerful ways.